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Sylvia Tosheva, public relations officer
Sylvia Tosheva, public relations officer

Sylvia Tosheva

(Public Relations Officer)
phone: (+359 87) 9226575; e-mail:


MSc, Technical University of Sofia, Faculty of Automatics, Department of Electrical Measurement Systems (1992)

Postgraduate qualifications:

Interpretative Guide — HeriQ: ‘Heritage Story Telling — Quality Interpretation’ Project No. 2013-1-BG1-LEO05-08760 (2015);
Integrated Marketing Communications — М3Communications College (2014);
Event management — М3Communications College (2014);
Good relations between PR/marketing agencies and their clients — М3Communications College (2014);
Fundraising for museums and cultural institutions in Bulgaria — Bulgarian Center for Not-for-Profit Law (2013);
Public Relations — Center for Education Services, Sofia University ‘St Kliment Ohridski’ (2012);
LABYRINTHEME, international project of the GRUNDTVIG Programme (510431-LLP-1-2010-1-RO-GRUNDTVIG-GMP) — training in the use of participatory theatre approaches, methods and techniques in institutions managing and exhibiting natural and cultural heritage (2012);
State Protocol and Ceremonial — Institute of Public Administration (2009);
Essence and main parts of the EU Structural Funds — Institute of Public Administration (2008);
Representing interests and lobbying in EU — Institute of Public Administration (2008);
Effective Public Relations — Institute of Public Administration (2008).

Advertisement and PR campaigns for the NMNHS

‘BG explorer 2 — Do you know Bulgarian plants ‘ — Interactive game in Facebook, organized and conducted with United Bulgarian Bank, November 2015;
‘Chasing dhole’ — PR-campaign for expedition of NNMHS in Turkey, realized with the finansial support of the United Bulgarian Bank, supported by MOTO-PFOHE Bulgaria and with media partnership of BBC Knowledge Magazine. The expedition was covered with articles by BBC Knowledge Magazine, Magazine 8, Magazine LIFE — Bulgaria and TOPGEAR Magazine, October—November 2015;
‘BG explorer 1 — Do you know Bulgarian animals’ — Interactive game in Facebook, organized and conducted with United Bulgarian Bank, December 2014;
Advertising campaign ‘Support knowledge’ of Publicis Mark Advertising agency. The campaign was held in 8 radio stations, 7 paper media, 6 installations, 2011—2012.
The National Museum of Natural History team took part in ‘The money trap’ a TV show on PRO.BG Channel. Winning the game, the Museum’s team gain equipment for two work places in entomological depository.

Special events in the NMNHS

Opening of the exhibition ‘Unearthly minerals’, 24 October 2014 — At an official ceremony at the National Museum of Natural History, Prof. Dr Nikolai Spassov handed to Mr Nikita Dmitrievich Lobanov-Rostovskiy, who had donated to the NMNHS a sample of a meteorite from Mars, an honorary diploma and a plaque in gratitude for the donation, and due to the 125th anniversary of the museum.
125 hours NMNHS, 19—24 August 2014 — On occasion of its 125th anniversary, the Museum remained open for 125 hours straight and offered many interactive presentations and demonstrations to the visitors, presented current topics at the museum — from geology and mineralogy, paleontology and archeozoology to biospeleology, studying the behavior of bats, entomology, ornithology and nature conservation.
Opening of the exhibition ‘The World of Insects,’ 31 March 2014 — The Director-General of UNESCO, Ms Irina Bokova, in the presence of the Vice-President of the BAS, Corr. mem. Nikolay Miloshev, DSc, and the director of NMNHS, Prof. Dr Nikolai Spassov, opened a new exhibition, realized with the financial support of UNESCO. The Interactive modules target children and young audiences (6—16 years) who can enrich their knowledge about insects and have the opportunity to share the time with their parents.
Opening ceremony of the ‘Paleontological field — Dorkovo’ Museum, 19 September 2013 — created on the idea and concept of Prof. Dr Nikolai Spassov, the unique paleontological museum near Dorkovo was opened by the President of the Republic, Mr Rosen Plevneliev.
First press conference at the NMNHS, 22 December 2011 — NMNHS initiated the first press conference in connection with the offenseve behaviour of the movie crew filming ‘The Expendables 2’ in Devetashka Cave. More than 20 electronic and print media sent their representatives. Agence France Presse (AFP) also published an article on the case.
Christmas Bazaar in the Museum, 11#8212;31 December 2010 — NMNHS offers a specially developed program of 15 lectures, activities and games related to biodiversity and conservation. In partnership with ten NGOs and private companies the Museum organized stands presenting their conservation activities.

Participation in conferences

Training course ‘Things and people, objects and stories’ — organized together with the BIVEDA crew. The course ended up with spectacle-labyrinth in the Museum, 22—27 July 2013;
Conference ‘Look Who’s Talking’ — organized by the Institute of Ethnology and Folklore Studies with Ethnographic Museum-BAS, dedicated to communication and interpretation models in the museum. Presentation ‘The Modern Museum — Scene of Knowledge’, 20—21 June 2013;
Second national meeting ‘Museums and Sustainable Development’ with topic ‘Modern methods of communication with the audience’, organized by the Ministry of Culture. Presentation of the project LABIRINTEMA in the ‘Grundtvig’ program, 10—11 June 2013.

Support for scientific events and projects

Project ‘Development and publication of a summary work for the biodiversity of Vitosha Natural Park’ (Project No. DIR-5113326-4-98 ‘Activities for sustainable management of Vitosha Natural Park’, funded by the Operational Programme ENVIRONMENT 2007—2013’ (2013);
The 18th European Congress of Lepidopterology — Blagoevgrad, 29 July — 4 August 2013;
The 6th European Hemiptera Congress — Blagoevgrad, 25—29 June 2012;
PESI (A Pan-European Species-directories Infrastructure) 7FP of European Commission (2008—2011) — The project was led by researchers from the University of Amsterdam and aimed at integrating into a virtual web-environment four of the main and most credible taxonomic databases of zoology, botany and mycology of Europe (2011);
Conference ‘Biodiversity and Environment’ — Sofia University ‘St Kliment Ohridski’, 24—25 June 2010.


Spassov, N., Tosheva, S., 2015. 125 years National Museum of Natural History, BAS. — Historia naturalis bulgarica, 21: 3—8. [PDF]

Спасов, Н., Тошева, С., 2015. Националният природонаучен музей при БАН отбеляза 125 години. — сп. Гора, 1: 10—11. [PDF]

Тошева, С., 2014. 125 часа по-късно. — сп. ВВС Знание, 57: 18. [PDF]

Тошева, С., 2014. 125 години Национален природонаучен музей. — сп. ВВС Знание, 56: 16. [PDF]

Спасов, Н., Тошева, С., 2014. Националният природонаучен музей при БАН на 125 години. — сп. Наука, 5: 8—9. [PDF]